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NFL London

PROJECT TYPE:
Campaign, Event, Experience

Role:
Designer
@imagination

Digital graphics
Print
Advertising
Production

The NFL London Games bring regular season NFL matchups to the UK through a citywide celebration of American football. Partnering with the NFL, Imagination developed a campaign that captured the excitement of game day across digital, print, environmental, and experiential touchpoints, creating a cohesive brand experience for fans throughout London.

First Down

As a design intern at Imagination and on my first professional project after graduating, I supported the creative team in developing campaign assets across a variety of touchpoints. Contributing to a project of this scale introduced me to the pace of agency life and the importance of building flexible design systems that could adapt across a wide range of applications while maintaining a consistent visual identity.

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