Vintage Green

PROJECT TYPE:
Branding, Hospitality, Strategy

Role:
Senior Designer​​​​
@selman.nyc
 

Social
Identity design
Art direction
Layout
Motion design
Digital Assets

Vintage Green is a rooftop desitnation by IGC Hospitality that reimagines New York's relationship with green space along the city's skyline. Partnering with IGC Hospitality, we developed a brand identity inspired by the contrast between nature and architecture, creating a visual system that celebrates the experience of gathering above the city.

In house on site

Working as part of the creative team at Selman, I helped bring Vintage Green's identity to life across digital experiences, motion, and marketing materials. My focus was translating the brand's playful visual language into scalable assets that captured the energy of the space while maintaining consistency across every customer touchpoint.