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Art Direction
Campaign Assets
Visual Direction
Motion Design
Brand System
Digital Assets
CANDYLAB
Candylab is a New York-based toy company known for its beautiful minimal mid-century designs. As the company grows, its expanding library of toys and lines created confusion for customers. With all hands on deck, we clarified its architecture, refined its positioning, and developed a cohesive visual identity that distingueishes each product line while preserving the craftsmanship and nostalgia.
PROJECT TYPE:
Branding, Strategy, Digital
Role:
Senior Designer
@selman.nyc
CANDYLAB
Candylab is a New York-based toy company known for its minimal mid-century wooden cars. As the company grows, its expanding library of toys and lines created confusion for customers. Together with the Selman team, we clarified its architecture, refined its positioning, and developed a cohesive visual identity that distinguishes each product line while preserving the legacy and nostalgia.
PROJECT TYPE:
Branding, Strategy, Digital
Role:
Senior Designer
@selman.nyc
Art Direction
Campaign Assets
Packaging
Motion Design
Brand System
Digital Assets
Art Direction
Campaign Assets
Visual Direction
Motion Design
Brand System
Digital Assets
CANDYLAB
Candylab is a New York-based toy company known for its beautiful, minimal mid-century designs. As the company grows, its expanding library of toys and lines created confusion for customers. With all hands on deck, we clarified its architecture, refined its positioning, and developed a cohesive visual identity that distinguishes each product line while preserving the craftsmanship and nostalgia.
PROJECT TYPE:
Branding, Strategy, Digital
Role:
Senior Designer
@selman.nyc
Groundwork for Play
As part of the creative team at Selman, I helped evolve Candylab's brand identity as we defined its expanding ecosystem. Leading motion design and creating the brand's animated logo, I balanced functional clarity with playful storytelling, ensuring the iconic cars remained the center of the brand.
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