top of page
CANDYLAB
Candylab is a New York-based toy company known for its minimal mid-century wooden cars. As the company grew, its expanding library of toys and lines created confusion for customers. We clarified its architecture, refined its positioning, and developed a cohesive visual identity that distinguishes each product line while preserving the legacy and nostalgia.
PROJECT TYPE:
Branding, Strategy, Digital
ROLE:
Senior Designer
@selman.nyc
Art Direction
Campaign Assets
Packaging
Motion Design
Brand System
Digital Assets
Art Direction
Campaign Assets
Visual Direction
Motion Design
Brand System
Digital Assets
CANDYLAB
Candylab is a New York-based toy company known for its minimal mid-century wooden cars. As the company grew, its expanding library of toys and lines created confusion for customers. We clarified its architecture, refined its positioning, and developed a cohesive visual identity that distinguishes each product line while preserving the legacy and nostalgia.
PROJECT TYPE:
Branding, Strategy, Digital
ROLE:
Senior Designer
@selman.nyc
GROUNDWORK FOR PLAY
As part of the creative team at Selman, I helped evolve Candylab's brand identity as we defined its expanding ecosystem. Leading motion design and creating the brand's animated logo, I balanced functional clarity with playful storytelling, ensuring the iconic cars remained the center of the brand.
bottom of page