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VINTAGE GREEN
Vintage Green is a rooftop desitnation by IGC Hospitality that reimagines New York's relationship with green space along the city's skyline. Partnering with IGC Hospitality, we developed a brand identity inspired by the contrast between nature and architecture, creating a visual system that celebrates the experience of gathering above the city.
PROJECT TYPE:
Branding, Hospitality, Strategy
Role:
Senior Designer
@selman.nyc
Identity design
Social
Art direction
Layout
Motion design
Digital Assets
Art Direction
Campaign Assets
Visual Direction
Motion Design
Brand System
Digital Assets
CANDYLAB
Candylab is a New York-based toy company known for its beautiful, minimal mid-century designs. As the company grows, its expanding library of toys and lines created confusion for customers. With all hands on deck, we clarified its architecture, refined its positioning, and developed a cohesive visual identity that distinguishes each product line while preserving the craftsmanship and nostalgia.
PROJECT TYPE:
Branding, Strategy, Digital
Role:
Senior Designer
@selman.nyc
Art Direction
Campaign Assets
Visual Direction
Motion Design
Brand System
Digital Assets
CANDYLAB
Candylab is a New York-based toy company known for its beautiful minimal mid-century designs. As the company grows, its expanding library of toys and lines created confusion for customers. With all hands on deck, we clarified its architecture, refined its positioning, and developed a cohesive visual identity that distingueishes each product line while preserving the craftsmanship and nostalgia.
PROJECT TYPE:
Branding, Strategy, Digital
Role:
Senior Designer
@selman.nyc
Good as Vintage
Working as part of the creative team at Selman, I helped bring Vintage Green's identity to life across digital experiences, motion, and marketing materials. My focus was translating the brand's playful visual language into scalable assets that captured the energy of the space while maintaining consistency across every customer touchpoint.
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