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Campaign design
Digital assets
Print design
Event graphics
Signage
Print collateral
Marketing materials
A nationwide initiative to help people build digital skills, advance their careers and grow their businesses. At Selman, we developed the program's illustration style to create a flexable visual system that scaled across nationwide events, Learning Centers, and digital experiences, creating a set of unique assets for all 50 states.
PROJECT TYPE:
Branding, Campaigns, Illustration
Role:
Senior Designer
@selman.nyc
Campaign design
Digital assets
Print design
Event graphics
Signage
Print collateral
Marketing materials
A nationwide initiative to help people build digital skills, advance their careers and grow their businesses. At Selman, we developed the program's illustration style to create a flexable visual system that scaled across nationwide events, Learning Centers, and digital experiences, creating a set of unique assets for all 50 states.
PROJECT TYPE:
Branding, Campaigns, Illustration
Role:
Senior Designer
@selman.nyc
GROW WITH GOOGLE
A nationwide initiative to help people build digital skills, advance their careers and grow their businesses. At Selman, we developed the program's illustration style to create a flexable visual system that scaled across nationwide events, Learning Centers, and digital experiences, creating a set of unique assets for all 50 states.
PROJECT TYPE:
Branding, Campaigns, Illustration
Role:
Designer
@selman.nyc
Campaign design
Digital assets
Print design
Event graphics
Signage
Print collateral
Marketing materials
Fifty to Finish
As part of the creative team at Selman, I helped establish Grow with Google’s illustration system across a nationwide initiative. Eventually taking ownership of the illustration direction, I expanded the visual language into a scalable system that supported 500+ unique state-specific illustrations while maintaining a cohesive brand experience. As the program transitioned online during the pandemic, I adapted the system for new digital experiences and evolving ways of learning.
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