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Art Direction
Campaign Assets
Visual Direction
Motion Design
Brand System
Digital Assets
CANDYLAB
Candylab is a New York-based toy company known for its beautiful, minimal mid-century designs. As the company grows, its expanding library of toys and lines created confusion for customers. With all hands on deck, we clarified its architecture, refined its positioning, and developed a cohesive visual identity that distinguishes each product line while preserving the craftsmanship and nostalgia.
PROJECT TYPE:
Branding, Strategy, Digital
Role:
Senior Designer
@selman.nyc
Art Direction
Campaign Assets
Visual Direction
Motion Design
Brand System
Digital Assets
CANDYLAB
Candylab is a New York-based toy company known for its beautiful minimal mid-century designs. As the company grows, its expanding library of toys and lines created confusion for customers. With all hands on deck, we clarified its architecture, refined its positioning, and developed a cohesive visual identity that distingueishes each product line while preserving the craftsmanship and nostalgia.
PROJECT TYPE:
Branding, Strategy, Digital
Role:
Senior Designer
@selman.nyc
GROW WITH GOOGLE
A nationwide initiative to help people build digital skills, advance their careers and grow their businesses. At Selman, we developed the program's illustration style to create a flexable visual system that scaled across nationwide events, Learning Centers, and digital experiences, creating a set of unique assets for all 50 states.
PROJECT TYPE:
Branding, Campaigns, Illustration
Role:
Designer
@selman.nyc
Campaign design
Digital assets
Print design
Event graphics
Signage
Print collateral
Marketing materials
☺︎ 2026
Fifty to Finish
A nationwide initiative to help people build digital skills, advance their careers and grow their businesses. At Selman, we developed the program's illustration style to create a flexable visual system that scaled across nationwide events, Learning Centers, and digital experiences, creating a set of unique assets for all 50 states.
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