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Art Direction
Campaign Assets
Visual Direction
Motion Design
Brand System
Digital Assets
CANDYLAB
Candylab is a New York-based toy company known for its beautiful minimal mid-century designs. As the company grows, its expanding library of toys and lines created confusion for customers. With all hands on deck, we clarified its architecture, refined its positioning, and developed a cohesive visual identity that distingueishes each product line while preserving the craftsmanship and nostalgia.
PROJECT TYPE:
Branding, Strategy, Digital
Role:
Senior Designer
@selman.nyc
NFL LONDON
The NFL London Games bring regular season NFL matchups to the UK through a citywide celebration of American football. Partnering with the NFL, Imagination developed a campaign that captured the excitement of game day across digital, print, environmental, and experiential touchpoints, creating a cohesive brand experience for fans throughout London.
PROJECT TYPE:
Campaign, Event, Experience
Role:
Designer
@selman.nyc
Digital graphics
Print
Advertising
Production
Art Direction
Campaign Assets
Visual Direction
Motion Design
Brand System
Digital Assets
CANDYLAB
Candylab is a New York-based toy company known for its beautiful, minimal mid-century designs. As the company grows, its expanding library of toys and lines created confusion for customers. With all hands on deck, we clarified its architecture, refined its positioning, and developed a cohesive visual identity that distinguishes each product line while preserving the craftsmanship and nostalgia.
PROJECT TYPE:
Branding, Strategy, Digital
Role:
Senior Designer
@selman.nyc
☺︎ 2026
First Down
As a design intern at Imagination and on my first professional project after graduating, I supported the creative team in developing campaign assets across a variety of touchpoints. Contributing to a project of this scale introduced me to the pace of agency life and the importance of building flexible design systems that could adapt across a wide range of applications while maintaining a consistent visual identity.
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