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Sketchpad+
A collection of ideas, experiments, and creative detours. A curated selection of one-off projects and creative explorations across lettering, illustration, animation, and more.
PROJECT TYPE:
Animation, Illustration, Caligraphy, Archive
Identity design
Social
Art direction
Layout
Motion design
Digital Assets
Art Direction
Campaign Assets
Visual Direction
Motion Design
Brand System
Digital Assets
CANDYLAB
Candylab is a New York-based toy company known for its beautiful, minimal mid-century designs. As the company grows, its expanding library of toys and lines created confusion for customers. With all hands on deck, we clarified its architecture, refined its positioning, and developed a cohesive visual identity that distinguishes each product line while preserving the craftsmanship and nostalgia.
PROJECT TYPE:
Branding, Strategy, Digital
Role:
Senior Designer
@selman.nyc
Art Direction
Campaign Assets
Visual Direction
Motion Design
Brand System
Digital Assets
CANDYLAB
Candylab is a New York-based toy company known for its beautiful minimal mid-century designs. As the company grows, its expanding library of toys and lines created confusion for customers. With all hands on deck, we clarified its architecture, refined its positioning, and developed a cohesive visual identity that distingueishes each product line while preserving the craftsmanship and nostalgia.
PROJECT TYPE:
Branding, Strategy, Digital
Role:
Senior Designer
@selman.nyc
SUSAN KARE X WAR GAMES
An experimental title sequence for the 1983 movie War Games inspired by Susan Kare's initial pixel studies for the first Macintosh computer.
2020 SANITY
WIP COPY
☺︎ 2026
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